About SnifTag
Empowering pet owners with innovative tools, expert guidance, and comprehensive resources for exceptional pet care.
Our Story
SnifTag was born from a simple yet powerful belief: every pet deserves the best possible care, and every pet owner deserves access to the tools and knowledge to provide it. Founded by a team of passionate pet lovers, veterinary professionals, and technology experts, we recognized the gap between the wealth of available pet care information and practical, accessible tools that owners could use daily.
Our journey began when our founder's beloved rescue dog, Max, went missing during a camping trip. The frantic search that followed highlighted the critical importance of proper identification, emergency preparedness, and having immediate access to essential pet information. While Max was safely recovered thanks to his microchip, the experience revealed how many pet owners lack comprehensive emergency plans and easily accessible pet care resources.
This experience sparked the creation of SnifTag - a platform dedicated to bridging the gap between expert veterinary knowledge and practical pet ownership tools. We've since grown from a simple microchip registry to a comprehensive pet care ecosystem, helping hundreds of thousands of pet owners provide better care for their beloved companions.
Max - The inspiration behind SnifTag
Our Mission
To empower pet owners worldwide with innovative, evidence-based tools and resources that enhance the health, safety, and well-being of their beloved pets while strengthening the human-animal bond.
Our Vision
A world where every pet receives optimal care through informed, prepared, and empowered pet owners who have immediate access to professional-grade tools and expert guidance.
Our Values
- Evidence-based information
- Accessibility for all pet owners
- Innovation in pet care technology
- Compassion and understanding
- Continuous learning and improvement
What We Do
Professional Pet Care Tools
Our suite of interactive tools helps you calculate nutrition requirements, plan emergency kits, track health metrics, and make informed decisions about your pet's care. Each tool is developed with veterinary input and based on current scientific research.
- Nutrition calculators with personalized recommendations
- Emergency preparedness planning tools
- Health and weight tracking systems
- Vaccination and medication reminders
Microchip Registry & Lost Pet Services
Our comprehensive microchip database connects with major registries worldwide, providing a centralized platform for pet identification and recovery. We offer 24/7 lost pet support and work with shelters, veterinarians, and animal control agencies globally.
- Universal microchip lookup and registration
- Lost pet reporting and alert systems
- Found pet reunification services
- Emergency contact management
Educational Content & Resources
Our library of educational content is created by veterinary professionals, certified pet nutritionists, and animal behaviorists. We translate complex veterinary science into practical, actionable guidance for pet owners of all experience levels.
- Comprehensive care guides and articles
- Species-specific health information
- Preventive care recommendations
- Emergency first aid instructions
Community & Expert Support
Connect with fellow pet owners, access expert advice, and participate in a supportive community dedicated to exceptional pet care. Our network includes licensed veterinarians, certified trainers, and experienced pet care professionals.
- Expert Q&A sessions
- Peer support forums
- Professional consultations
- Species-specific communities
Our Expert Team
SnifTag is powered by a diverse team of professionals united by their passion for pet welfare and commitment to providing exceptional resources for pet owners.
Dr. Sarah Rodriguez, DVM
Chief Veterinary Officer
Board-certified veterinarian with 15+ years of experience in small animal medicine. Dr. Rodriguez leads our clinical advisory team and ensures all content meets the highest standards of veterinary accuracy.
Michael Johnson
Founder & CEO
Technology entrepreneur and lifelong pet owner whose personal experience with pet loss inspired the creation of SnifTag. Michael combines his technical expertise with deep passion for pet welfare.
Dr. Lisa Wong, PhD
Director of Animal Nutrition
Certified pet nutritionist and researcher specializing in companion animal dietary requirements. Dr. Wong develops our nutrition tools and oversees all feeding-related content and recommendations.
James Davis, CCBC
Animal Behavior Specialist
Certified cat and dog behavior consultant with expertise in pet training, socialization, and behavioral problem solving. James ensures our tools and content support positive pet behavior.
Advisory Board
Our advisory board consists of leading professionals in veterinary medicine, animal welfare, and technology who guide our strategic direction and ensure our tools meet the highest professional standards.
Dr. Robert Chen, DVM, PhD
Professor of Veterinary Medicine, UC Davis
Advisor on Emergency Medicine & Critical Care
Dr. Maria Gonzalez, DVM
Director, National Animal Shelter Alliance
Advisor on Pet Identification & Recovery
Dr. Jennifer Kim, PhD
Animal Welfare Researcher, ASPCA
Advisor on Animal Welfare & Ethics
Thomas Anderson
Former CTO, Pet Insurance Leader
Technology & Product Strategy Advisor
Our Commitment to Excellence
Evidence-Based Content
All our tools and content are developed using current veterinary research, peer-reviewed studies, and evidence-based best practices. We regularly update our resources to reflect the latest developments in pet care science.
Privacy & Security
We prioritize the security and privacy of your pet's information. Our platform uses industry-standard encryption and security measures to protect your data, and we never sell personal information to third parties.
Accessibility
We believe pet care resources should be accessible to everyone. Our tools are designed to work across all devices and platforms, and we strive to make our content understandable for pet owners of all experience levels.
Global Impact
While based in the United States, we serve pet owners worldwide. Our microchip registry connects with international databases, and our content considers global standards and practices in veterinary care.
Responsive Support
Our customer support team includes trained pet care professionals who understand the urgency of pet-related concerns. We provide prompt, knowledgeable assistance when you need it most.
Continuous Improvement
We actively seek feedback from our users and veterinary partners to continuously improve our tools and services. Your input helps us develop new features and enhance existing resources.
Professional Partnerships
SnifTag collaborates with leading organizations in veterinary medicine, animal welfare, and pet care to ensure our tools and resources meet professional standards and serve the global pet community.
Veterinary Organizations
- American Veterinary Medical Association (AVMA)
- World Small Animal Veterinary Association (WSAVA)
- Association of American Feed Control Officials (AAFCO)
- Pet Nutrition Alliance
Animal Welfare Groups
- American Society for the Prevention of Cruelty to Animals (ASPCA)
- Humane Society of the United States
- National Animal Shelter Alliance
- Association of Animal Welfare Administrators
Technology Partners
- Major microchip manufacturers and registries
- Veterinary practice management systems
- Pet insurance providers
- Emergency response networks
Recognition & Awards
Pet Industry Excellence Award
2023
Recognition for innovation in pet care technology and service to the pet owner community.
Veterinary Choice Award
2023
Voted by veterinary professionals as the preferred platform for pet owner education and tools.
Innovation in Animal Welfare
2022
Recognized by the National Animal Welfare Association for advancing pet identification and recovery.
Get in Touch
Have questions about our tools, need support, or want to learn more about SnifTag? We'd love to hear from you.